Exploring visual communication Martin Kräussl, KAJ

Dive into the captivating world of advertisements and other visual material, and discover how to analyse them with ease. This workshop will cover the essential guidelines of how to understand and analyse visual grammar, easily classify visual signs, and offer a glimpse into the intriguing topic of visual metaphor. The concepts and activities presented in the workshop will allow you to expand your analytical skills in English as well as your critical thinking. Join us in this interactive session, which serves as an enticing preview of our newly accredited course, Linguistic Analysis of Advertising Messages.