Lecture by Martin Jahn, Škoda Auto Board Member (Marketing and Sales) Škoda Auto Uplifted – 360* Brand Transformation

Martin Jahn is one of the most successful graduates of the Prague University of Economics and Business, Faculty of International Relations. During the lecture, he will share with students his reflections on the new branding strategy of Škoda Auto.

CV:

In 1994, he received a master’s degree in Foreign Trade
and International Relations  

In 1999, he completed an MBA program in marketing at DePaul University in Chicago.
From 1994 to 2004, Jahn worked for CzechInvest, the Czech government agency for foreign investment. He started there as Marketing Manager, heading the company’s US operations in Chicago from 1996 to 1999, and held the position of CEO from 2000 to 2004.
He was Deputy Prime Minister for Economic Affairs in the Czech Republic between 2004 and 2006.
In 2006, he started working in the industry at ŠKODA AUTO a.s. in Mladá Boleslav as Board Member for Human Resources.
In 2008, Jahn was appointed Managing Director of Volkswagen Group NSC in Moscow, Russia, where he was responsible for Group Sales. He was also a member of the Supervisory Boards of VW Financial Services Russia (2009 - 2010) and ŠKODA AUTO a.s. (2009 – 2016).
Martin Jahn served as President of the Czech Automotive Industry Association (2009 – 2016) and Vice President of the Confederation of Industry of the Czech Republic (2009 – 2012).
In 2010, Jahn became Managing Director of the Volkswagen Group’s international fleet business in Wolfsburg, Germany, where he was responsible for managing global Group sales.
From 2016, he worked in China as Executive Vice President for Sales & Marketing and Managing Director of the Volkswagen brand at FAW-VW.

Martin Jahn has been Board Member for Sales and Marketing at ŠKODA AUTO a.s. since March
2021