Advanced Marketing: Brand Strategy, Digital Growth and Customer Value Creation

Master the tools and strategies that help organizations build strong brands, launch successful products, leverage digital channels, and drive sustainable growth in a rapidly changing market.

Marketing today is no longer just about communication. It is about understanding customers, creating differentiated value, building strong brands, designing successful products, and leveraging digital technologies to accelerate business growth.

Advanced Marketing is an executive-level programme designed for experienced managers, business leaders, entrepreneurs, and marketing professionals who want to strengthen their strategic marketing capabilities and better connect marketing decisions with business performance. The programme combines the fundamentals of brand and product strategy with the latest developments in digital marketing, customer experience, analytics, and AI-powered marketing tools.

Participants will learn how successful brands create long-term value, how companies bring products to market, how customer segments and positioning strategies drive profitability, and how modern digital channels can be utilized to acquire, engage, and retain customers. Throughout the programme, participants will work with practical frameworks, real business cases, and current marketing practices used by leading organizations.

As part of the Executive MBA curriculum at the Faculty of Business Administration, Prague University of Economics and Business, this programme is now available as a standalone executive education course for professionals seeking a comprehensive and contemporary marketing perspective.