Workshop with Laura Feleki from Merkle Sustainable Marketing: A World Cafe Discussion

Start: Thursday 30. Mar 2023, 14:30
End: Thursday 30. Mar 2023, 16:00
Place: SB 227
Contact person: doc. Ing. Václav Stříteský
Tags: #English #englishprogrammes #exchange #innovationweek #marketing #studenti #sustainability #workshop

Join us for a World Cafe discussion on the meaning of sustainable marketing and its implications for consumer behavior in the 21st century.

We will begin with a brief overview of Dentsu social Impact strategy and how marketing needs to play a role in changing consumer behavior. We will explore the definition of sustainable marketing, the different approaches, and how to apply them in practice. We will also discuss the challenges of sustainable marketing and the potential benefits. Finally, we will brainstorm ideas on how to make sustainable marketing a reality.  

A World Cafe Discussion will be led by Laura Feleki. Laura Feleki is a Digital Vision & Transformation Manager and Decarbonisation, Energy and Sustainability Expert at Merkle. Laura is having 20 years of industry experience, combining expertise in digital transformation with a wide range of strategic, innovative know-how. Specializing in sustainability, decarbonization, and the energy industry, Laura is passionate about business development, and digital transformation to improve operational excellence and achieve competitive advantage by thriving in new ways in all parts of the organization.