Data talks, who translates? In English Guest Speaker from the company NielsenIQ – Václav Stárek, lead researcher

This Workshop is focused on presenting all possibilities of how data can be used in retailing and business. The aim is to show all possible data sources (sales data, consumer data, loyalty programs data, consumer research data), and how to use them for building the retail marketing strategy and for supporting strategic and tactical decisions.

The event is in English and is open to anyone interested while especially suggested for students of the courses 2OP205 Retail business and 2OP251 Retail management.