Conference: From CEE Supplier to International Competitor How CEE businesses build products, enter new markets and retain more of the value they create

Bringing together entrepreneurs, policymakers, financial experts, academics and students, the programme combines keynotes, an entrepreneur’s account of entering foreign markets and a panel on financing and managing international expansion. Discussions will examine how CEE businesses can move beyond supplying others to compete internationally with their own products and brands. Students will also take part in a practical market-entry exercise, followed by the launch of the CEE Perspective Student Challenge 2027.